Student Work
Graphic Design Challenge, Fall 2020 | Minnesota State University, Mankato
Specs
Horizontal pamphlet, 2-up saddle stitch, 22p6 x 57p
The Challenge
To explore this facet of typography, you will be typesetting a pamphlet version of Beatrice Warde’s essay, “The Crystal Goblet.” Originally delivered as a speech entitled “Printing Should be Invisible” to the British Typographers’ Guild in 1930.
The Solution
After interpreting the text, and researching what the confusing passages meant, I both agreed and disagreed with Warde’s argument that the designer should not be seen. That being said, I chose to have both of these ideals represented in my rendition of this text. In my booklet, I achieved this by combining large headlines, often shrewn about the page, with neatly arranged body type to have a balance between the two goblets. All of the text, including titles, headers, and body copy, is set in Bodoni URW in order to show that one designer can be both the crystal and the golden goblet. I also achieved this by utilizing the color red; red symbolizes the courage of a designer breaking away from the crystal goblet, yet, on the contrary, also represents the color of the wine one would be able to see through the crystal goblet.
